Welcome to The Smoking Gun LLC. We are located downtown Rockland, WI. We specialize in hunting rifles, home defense, and personal defense. Stop down and check our ever-rotating inventory of guns ammo and hunting supplies. Looking for something specific? We can find exactly what you are looking for and work to make your collection a little more complete. Stop in and see Jim or Fred for all your gun needs!

To see our latest arrivals, visit us on Facebook!

Normal Business Hours:
Monday : Noon-7pm
Tuesday - Thursday: 10-5
Saturday: 8-noon


Owner - James Mercer
Sales Manager - Henry 'Fred' Heider

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The Smoking Gun LLC
100 S COMMERICIAL ST
ROCKLAND WI, 54653

(608) 451-0051